E-commerce performance over Christmas

Christmas 2011 performanceSmartphone users and computer lovers flocked online to make purchases during Christmas in 2011. According to IBM’s Coremetrics Benchmark for Black Friday and Cyber Monday, mobile sales were up to 10.8 percent compared to 3.6 percent in 2010.

Although these numbers show an edgy increase, IBM’s report notes the growing trend of e-commerce taking its place in the retail industry, as more customers find it easier to make purchases at home instead of spending extra money traveling to in-store deals.

Cyber Monday was the beginning for mobile bargain hunters who visited their favorite sites for lower prices. Orders were placed with large retailers like Wal-Mart, Best Buy, and Apple that increased mobile web traffic by 200%. An increase in consumer spending is also a sign shoppers have extra money to spend online – from $193.24 per person in 2010 to $198.26 per person.

According to IBM’s Coremetrics Report, buyers found it relatively easy to buy themselves gifts during the holidays because of free shipping, clearance prices and ease of mobile e-commerce sites. According to IBM’s study, more customers plan on using their mobile phones to buy gifts instead of using their computers. If this trend keeps building, what will Santa Claus have to do on the holidays?

Source: http://www.coremetrics.com/solutions/benchmark-report-black-friday-cyber-monday-2011.php