Mobile apps and consumer sites are connecting the e-commerce capabilities by offering buyers an opportunity to view stock, locate stores and save items to online shopping carts. Experts note this as a great opportunity to plan shopping trips to save money in gas.
Look for Mobile Alerts from Favorite Stores
Companies like Murphy USA sends text messages to registered users to receive discounts when buyers are in a certain location. These daily deals and geo-specific marketing efforts are increasing consumer spending for local deals without leaving their cars. If you need to save money on gas, consider signing up with gas companies you use on a daily basis to earn benefits on the road.
Use the Smartphone Wisely
According to eMarketer’s report, mobile users are spending less money on their phones because of the limited access available from stores (2011). Smartphone purchases were up by 10.8 percent Christmas Day 2011 since December 2010, but the investment in mobile e-commerce sites remain modest for companies.
Consumers are changing the way businesses handle mobile opportunities; m-commerce is on its way to evolving its mobile platform to allow purchases. Once these capabilities are in place, your smartphone will become a coupon cash cow sitting in your pocket.
Mobile Apps Enhance Shopping Experiences
If you own a smartphone, download a QR code reader to access information on products you want to buy. Starbucks are using the QR codes as instant access to coupons for customers while they are shopping. Now, you can take advantage of this by using your smartphone to click, see and redeem discounts while in stores.
The changes in the m-commerce space allows consumers to have control over their spending behaviors. New and improved mobile apps and websites enable buyers to access their favorite stores to make purchases on the road. Now, buyers have an opportunity to track spending and make better shopping choices without clipping coupons.